Sports Magazine is a cycling magazine published by Golazo in cooperation with Wielerbond Vlaanderen. is considered as the number one of cycling magazines in Belgium.

Interaction is the key

To get the best result and to achieve all objectives we worked closely toghether with editors to unlock all types of content (interviews, reports, product tests, …) in the best way. Interaciton between content architects, designers and editors is the key to succes.

Logo & Branding

To stand out this magazine was in need of an unique branding and logo. For the design logo we travelled back in time with condensed retro typography that refers the visual history of cycling embedded in an up to date context. To logo is built with visual rhythm that can be compared to the pace of the peloton.