Branding strategy & stationary
Throughout the years Enfocus has built a reputation of quality and service. it is important also to carry. By creating a new branding and style we always kept in mind we had to serve their already convinced audience but also target a completely new one. We gave the brand Enfocus the mature appearance that fits a leading brand in automation.
The logo becomes a quality label for the software they develop with a new font and color palette that supports the brand strategy and styling.