GA Voor Kunst

The full brand experience


In Genk (Belgium), two art academies with different disciplines and levels merged into one strong and united organisation. To achieve a real unity in both their identity and communication, we introduced a new name and style. The new brand needed a powerfull visual identity and a whole new brand experience.

Know who you’re working for.

To achieve the best result, we looked at the strengths of the disciplines within the academy, how they are rooted in society, the diversity of their students and the diversity in the community of Genk. The unifying aspect of the academy was examined to realize a tailor made project that fits for all the different audiences.

The power of the brand

To create a powerful brand that has great memorable character and gives strength to the communication of the academy, we rolled out a brand that immediately sets the right tone of voice, has stylish appearance and has the necessary stopping power.