Designskills

Last year, LEGO created Ninjago, a series of ninjas, on a mission to fight all evil.

They were released as LEGO toys, but also starred in their own animation movies.

Designskills created an online promotion on the Nickelodeon platform. The site contained information on Ninjago and games where you could win cool prices. Ninjago was an instant succes. This year, the theme changed, but the format remains the same: ninjas fighting evil.

As an online partner of MTV Networks, we provide online actions for Nickelodeon, TMF and MTV. The goal is to create instant buzz around a product or a brand with it's target audience.