Slaapwel

Awareness campaign


Along with 'De Maakbare Mens' we created an awareness campaign to launch the theme of 'sleep' in general and its problems as a topic in the media and to the public. By means of this campaign we intervene on life habits and perceptions of sleep problems. The problems associated with sleep become negotiable and the subject get demedicalised.

There was research

Because of the diverse target audience, it was needed to investigate how anyone can be informed correctly, according to the most efficient medium and tailored to each his own needs. For this, a large survey was held and we did research together with sleep clinics, the university and sleep experts.

There was media impact

Because of the diverse target audience, it was needed to investigate how anyone can be informed correctly, according to the most efficient medium and tailored to each his own needs. For this, a large survey was held and we did research together with sleep clinics, the university and sleep experts.

11 myths of sleep

A pocket brochure debunked 11 myths about sleep. It gives you practical tips for optimizing your sleep and refer you to specialists when needed.

There was awareness

Sleep as a topic has beed demedicalised as much as possible and discussed everywhere. Much impact was achieved. We also succeeded to bend 'the international day of sleep' to 'an international week of sleep'. This was picked up in the media and increased attention span of the campaign.