SOS Kinder- dorpen

25th anniversary of the International treaty on Children's Rights.


On 20th November 2014, it was the 25th anniversary of the International treaty on Children's Rights. A day where SOS Kinderdorpen, the Belgian SOS Children’s Villages association, asked for extra attention for these rights, quite specific to the forty million children that have to grow up alone. To strengthen the case SOS Children's Villages asked 25 advertisers to cede their ad space on TV, online and in print publications for one day to spread this message. Bonka Circus asked us to join this production together with Caviar and Sonicville.

Brands and media that made this possible:

Media:
Var, Medialaan, SBS

Brands that shared their radio and TV ads:
Electrabel, Miele, Selexion, Opel, Mercedes-Benz, Belfius, Liebig Delisoup, Telenet, Nationale Loterij, Keytrade, Bank, Libelle, Belisol, Garmin, Bank van Breda, VAB, Walter van Gastel, Het Nieuwsblad, Ixina, M-design, pizza.be, Bel&Bo, Alpro, Côte d’Or, Bacardi-Martini, Duvel

Brands shared their space for bannering:
bpost bank, 2dehands.be, Le Soir, mm.be, Pub.be