branding and website

We developped both the new branding for and the new looks and concept of the site. Together with the editors we went for a visual approach that shows every sport with a focus on action and emotion. The commercial aspect of the site was never forgotten so we managed to integrate all iab standard bannering in a way that will benefit both the user and the advertiser. The new features that immediately draw your attention is the timeline with fast news updates and the 7/7 Zoom. 7/7 Zoom is the place where the most impressive pictures of the last 7 days will be collected in a full screen slideshow. You can also follow live sport events on the new live pages live or use this new features to relive it afterwards.