We r young

Gaan me die banaan!

We R Young is a brand new festival for teenagers from 12 to 15 years! At We R Young teens have their first festival experience. The program of the festival was determined through crowdsourcing: youth sports clubs, youth clubs and schools were asked what they were thinking and expecting of the festival. Together we’ve put up a festival that suited the target audience. We approached our audience through different media going from Snapchat and Facebook to Youtube and a print campaign; and even guerrilla marketing.